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Digital marketing is a booming industry that offers businesses new and innovative ways to engage with customers and has created millions of jobs across disciplines.
Just think in the retail sector alone, online global e-commerce sales are projected to reach $4.8 billion by 2021.
With so much revenue at stake, it's no surprise that the industry requires specialists with niche skills that can drive traffic, leads and revenue.
As the starting (and persuasion) point for many customers, a website is one of the most important things to get right, not only to drive conversions, but also to showcase best what a brand has to offer.
However, with so many elements to include from snappy and relevant content to searchable keywords to a beautiful and navigatable design, designing a website can be tricky.
With that in mind, we wanted to look at what marketers would do if they designed a website with their specialism in mind. Check out this infographic to see what it could look like!
As you can see from the infographic it takes many specialisms to make a website successful.
All of the elements above from SEO to content to branding have a key role to play but the recipe for sucesss for any website is when all of these elements work together in harmony.
For digital marketing professionals this means that they often need to wear many hats (and have many skills) in order to excel in their role and use the website to drive traffic, generate leads and boost revenue.