Originally published on Independent.ie
The average Twitter user follows 5 or more businesses, while over a third of users will buy from a brand they follow, according to a study by Search Engine People. Twitter is an effective platform to help keep your customers engaged with your brand’s content. It also makes the perfect vehicle for providing a powerful and speedy customer service channel. Discover my top tips for creating compelling tweets in 140 characters or less. You’ll also learn how tomaximize your reach and engagement through organic tweets and paid Promoted Tweets.
Businesses can send organic tweets for free. These tweets will appear in your followers’ timelines. You get 140 characters to write your message and convince your followers to take the action you desire them to take. That’s why it’s important to keep your message snappy, concise and to the point.
Organic tweets provide a great opportunity for brands to connect with and provide value for their followers. It’s the perfect platform to share your blog posts, valuable content and new product/service information, for example. However, it’s best to adhere to the 80/20 rule - share 80% valuable advice and content and 20% promotional offers or posts about your brand.
Some brands also use Twitter as a customer service channel. The reason it’s so effective is because it allows businesses to give a quick and real-time response to any comments, questions or complaints about your brand. To monitor what’s being said about your brand and respond in a timely manner you can use a social media management platform like Hootsuite.
The benefit of Twitter’s Promoted Tweets is that they allow you to pay to place your tweets in front of a wider audience who are interested in your business’ products or services. Promoted Tweets appear on the top of relevant search results pages, drawing more attention to your tweets, your brand and your message. They also allow you to target your tweets to a highly relevant audience based on your specified target criteria.
Twitter provides some very user friendly resources to learn more about how to get started with trialing Twitter Ads.
Stay tuned for next week where I’ll explain how to build a powerful presence on LinkedIn.
Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.