The DMI Guide to Digital Marketing Terms

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by Digital Marketing Institute

Posted on Nov 18, 2021

The DMI Guide to Digital Marketing Terms

It can be tricky to keep up with all the digital marketing terms and phrases you need to know in this fast-moving industry. You learn one set of terms and think you’ve nailed it, and then BOOM, there’s another bunch of acronyms to get your head around like AOV, ROI, or CPM. 

Well, worry no more. We’ve taken the mystery and effort out of the many digital marketing terms out there. 

This comprehensive and interactive guide - developed by digital leaders and experts - will help you understand the most commonly used and obscure marketing terms out there. With this guide at your fingertips, you’ll never be caught out wondering what a hero image is or how to describe geofencing.  

Download the guide today to access the most comprehensive digital marketing lexicon out there! You can also go straight to our all-in-one marketing glossary if you need to find a term quickly.

Top tip: You can find terms easily in the ebook by using a quick search. Just click Ctrl + F to open a search bar and enter the term you’re looking for.

Dig deeper into marketing terms

If you’re a specialist looking for guides to terms, we have plenty available such as A Guide to Terms on Social Media Platforms or Your Ultimate Guide to Programmatic Advertising Terms or if SEO is your thing, check out The A to Z of SEO.

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DMI Dictionary of Digital Marketing Terms

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