Apr 28, 2020
The last two weeks have seen many firsts, like negative oil prices, the star-studded Together at Home awareness concert, and all sorts of people older than 16 taking to TikTok to entertain us all.
Here at the Digital Marketing Institute we are committed to supporting our students and members. Check out our spring update for lots of useful pointers to our library content that’s relevant for you right now. This news review is published every two weeks as an overview of what’s happening in the world of digital marketing. We’d love to hear your feedback or suggestions, or any articles you have written yourself.
My own at-home family life has been saved by kids playing multi-player games like Roblox and Minecraft but what’s really taken the gaming world by storm has been the latest release of Nintendo’s Animal Crossing. Almost 2 million copies were sold in Japan alone in its first three days. This is the game of the moment, an escapist, slow-moving and friendly universe which feels both secure and adventurous to the millions of stay-at-home players looking for something to distract them from their own real-life surroundings. It might even keep them away from the busy streaming services, like Netflix and Disney Plus. This fascinating article from The Drum looks at how brands have been managing to make themselves indispensable elements of the game’s environment, from clothing designs by top fashion houses like Gucci to the Getty Museum’s art-generator for characters’ homes.
Digital Transformation. It’s the phrase we often come back to, always exploring what it really means. (Indeed at DMI we recently recorded a podcast on just this topic). One big element of the concept is moving your operations to digital, and for many brands, the Covid-19 crisis has pushed them to move faster with that transformation. A recent survey of Australian and New Zealand businesses shows that 73% claimed to have successfully moved their workforces online. Read more.
British singer-songwriter Charli XCX might be staying close to home in LA but that hasn’t stopped her producing new music. Going full omni-channel, she appealed to her fans for review demos, give feedback on lyrics and ideas through twitter and zoom calls, and got fans to provide visuals and remixes. The result is a uniquely isolation-era sound and emotion. Read more.
Stay tuned for our next news roundup in two weeks, sign up for our upcoming webinars and keep listening to our podcasts.
The Membership Team
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