Apr 8, 2015

Caught Content Fatigue? 5 Blogging Tools to Help You Recover!

by Digital Marketing Institute

Do you struggle to find inspiration for your latest posts? Are your sentences too long and unwieldy? Do you debate your headline articles for hours? Or struggle to analyse your results?

Stop making excuses and start meeting your metrics today. We’ve discovered 5 powerful tools will help you conquer the seemingly insurmountable problems every blogger faces in their pursuit of more traffic, shares and likeability.

We promise, the tools below will help you enjoy a lighter and more productive creative process.

1. Optimise Your Headlines: KingSumo

Caught Content Fatigue? 5 Blogging Tools to Help You Recover - Kingsumo | Digital Marketing Institute

8 out of 10 people will read headline copy but only 2 out of 10 will click through and actually read your article. So how do you improve your click-through rates and increase the odds of your blog posts getting discovered, read and recommended? Yep, you guessed it – some good old fashioned A/B testing.

Can’t decide between two different headlines for your latest post? KingSumo allows you to run a headline A/B split test for your selected blog post. After a specified period of time, it will change the title of the blog post to the winning version. This will help you expand the reach of your content along with giving you a deeper insight into your audience’s online behavior.

2. Grab (Free) & Beautiful Pictures: Freepik

Caught Content Fatigue? 5 Blogging Tools to Help You Recover - Freepik | Digital Marketing Institute

Sure, many stock image sites have free images but sometimes they can feel a little stilted. If you’d like to enhance the visual impact of your posts, and yet, don’t have a dedicated design resource in-house, you can always take a trip to freepik.com.

It’s a site that contains thousands of free and beautifully illustrated graphic resources following the latest trends in graphic design. The images are, therefore, modern, crisp and impossibly compelling. To use the images for free all you have to do is credit the author within your blog post by copying and pasting a unique code distributed before download.

3. Source Speedy Ideas: HubSpot’s Blog Topic Generator

Caught Content Fatigue? 5 Blogging Tools to Help You Recover - Hubspot Blog Topic Generator | Digital Marketing Institute

Sometimes coming up with the idea for your blog post is the hardest part. Good thing, then, that inbound marketing geniuses, HubSpot have created this nifty tool that creates a week’s worth of relevant blog post titles for you. All you have to do is visit HubSpot’s Blog Topic Generator and enter your 3 relevant nouns in the fields. Then click ‘Give Me Blog Topics.’ HubSpot then generates your unique (and rather compelling) list of titles for you.

For example, below are the ideas the tool generated for us when we entered the following nouns: 1. Digital, 2. Marketing and 3. Blogging.

4. Simplify Your Language: Hemingway Editor

Caught Content Fatigue? 5 Blogging Tools to Help You Recover - Hemingway Editor | Digital Marketing Institute

Hemingway Editor assesses your blog posts for readability – something that’s absolutely essential for enticing readers to consume your content online. If your sentences are too long and complex, for example, they get highlighted in yellow. When a sentence of yours gets highlighted in yellow it indicates that you need to shorten the length of it or split it in two.

Adverbs are highlighted in blue, allowing you to spot them and replace them with verbs if you wish. In the same vein, lengthy words are highlighted in purple – simply hover your mouse over the word to receive some handy alternative suggestions. Phrases in green highlight the areas where you have used the passive voice – again you might want to consider re-wording these passages.

5. Analyse Your Content Performance: BuzzSumo

Caught Content Fatigue? 5 Blogging Tools to Help You Recover - Buzzsumo | Digital Marketing Institute

BuzzSumo is a content analysis tool that allows you to measure your content’s performance over specific periods of time. This powerful tool helps you track your best performing blog topics and enables you to discover the optimum length for your posts.

It also helps you identify how many shares each of your blog posts receive and breaks that down into the average amount of shares your content generates over a given time period. Oh and if you want to reach out to key industry influencers, this tool will help you identify the most relevant and powerful people in your field.

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