Morgan Cummins, Head of Performance at TalentHub recruitment agency, explains that building your personal brand takes a combination of hard and soft skills
As a graduate of the Digital Marketing Institute, you can be 100% assured that you have the best hard skills (education and training) available.
And now, you’ve reached an exciting point in your career, where it’s time to develop your soft skills and put ‘Brand You’ on the map!
Soft skills include networking and growing your influence with integrity and recognizable values. Use my tips and advice below to strategize on what your brand stands for – and ways to make your brand work for you.
Simon Sinek, author, motivational coach and speaker, has started a global movement asking people to find their ‘why’, in order to inspire great leadership.
I’m a believer in understanding what your ‘why’ is, to ensure that you build a career that aligns with your values. This way you’ll achieve the goals you envision for yourself, such as:
Starting with your why also helps you build the stamina you need for a long career. When you’re working in line with your values, you’ll wake up inspired and motivated to go to work and give your best.
My own experience is an excellent example. I spent 18 years in advertising roles. I enjoyed varied and interesting experiences while working in advertising, but it was when I got an opportunity to work in recruitment that I realized my ‘why’ was helping people.
Since then, I’ve built a career that focuses heavily on the value I can bring to people’s lives. Once you know your ‘why’, amazing results happens every day.
Top tip! Watch these Simon Sinek videos to get you started with investigating your ‘why’.
If you are serious about your career, and I mean really serious, then you should be carving out five hours a week to read about and research the latest trends and thought leadership advice in your industry.
To become proficient in your career, think of Malcolm Gladwell’s research on the 10,000 hour rule. You need to be consistent in your actions to achieve your goals.
Make sure you set measurable goals for yourself every 12 months to keep yourself on track.
My goals are:
And guess what, I’ve achieved all of the above in the first six months of the year.
Now that you know what you want to achieve, the next step is to build a plan to achieve these goals.
Underneath each goal you’ve set for yourself, list ideas of how you can achieve that goal. To achieve my ‘profile raising’ goal, I have implemented an ongoing PR campaign to market myself. So far, I’ve appeared on RTE and have completed three keynote presentations at three different events. I actively seek opportunities as I go about my day.
These top tips will help you build your plan of action too:
Always remember that you are the most important asset in your life! Investing in yourself is smart and will repay you throughout your life. It took me 20 years to figure this out, but you can start your career with this awareness.
There’s tons of useful content to read and digest on building your brand, from books to TED Talk videos (and others) to LinkedIn posts, but there’s also huge value in working with a dedicated career coach.
Keep an eye out for career coaches advertising their services. Once you chat with them, ask them for examples of what they have achieved with other clients. The right coach can really power your career progression.
The tips below are all designed to help you build the career of your dreams.
Building your brand and planning your career progression should always be aligned with who you are as a person. There’s nothing as powerful as authenticity.
One of the best examples of an individual with a powerful personal brand is Cindy Gallop. Known for her straight-talking style, warmth and the immense value she adds with her advice and leadership, she’s in huge demand as a speaker. Her authenticity shines through.
One you understand the concept of starting with your ‘why’, and build your brand around this vision, Brand You will be an extension of yourself.
And that’s when the magic will happen!