While a big salary can be attractive, many digital marketing professionals want more from a job. They want to work for a company that commits to values, prioritizes the wellbeing of its employees and invests in a career, not just a role. 

8 Simple Ways to Find the Right Company to Work For

8-simple-ways-to-find-the-right-company-to-work-for

[[p]]While a big salary can be attractive, many [[a href="https://digitalmarketinginstitute.com/blog/what-is-digital-marketing" target="_blank"]]digital marketing[[/a]] professionals want more from a job.&nbsp;[[/p]]

[[p]]They want to work for a company that commits to certain values such as sustainability or [[a href="https://digitalmarketinginstitute.com/blog/diversity-and-inclusion-in-digital-marketing" target="_blank"]]diversity and inclusion[[/a]], prioritizes the wellbeing of its employees and invests in a career, not just a role.&nbsp;[[/p]]

[[p]]Alongside the company&rsquo;s values and ethics, employees want a company culture they can fit into. This is especially true when you consider that the average U.S. adult is estimated to spend 90,000 hours at work. That&rsquo;s one-third of their lives![[/p]]

[[p]]But how do you go about finding a company that commits to the values you care about and also has a company culture you will enjoy working in?&nbsp;[[/p]]

[[p]]The first place to start is to get an understanding of the company you&rsquo;re considering working for.&nbsp;[[/p]]

[[p]]Review the company&rsquo;s mission, vision, and core values on its website and marketing materials like annual reports. These should reflect their commitment to certain ethics, social responsibilities, and long-term goals.[[/p]]

[[p]]Here&rsquo;s an example from IKEA&rsquo;s website that clearly outlines its business objectives and ethos.[[/p]]

[[p]]You should also search for any news stories to see if there have been issues with staff or other controversies. Or conversely, has the company been praised for work initiatives or its company culture on a platform like LinkedIn?[[/p]]

[[p]]Large corporations or public companies often have financial information available online so you can see performance and growth. It&rsquo;s also worth looking at competitors to see if a company has a viable future and to get insight into the industry.&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Look for awards such as &ldquo;Best Places to Work&rdquo; or certifications like B Corp, which indicate high standards for social and environmental performance while Deloitte rates companies for [[a href="https://digitalmarketinginstitute.com/institute/press/digital-marketing-institute-wins-a-best-managed-company-award" target="_blank"]]excellence in business performance, strategy, and innovation, like DMI[[/a]].[[/p]]

[[p]]You can tell a lot about a company from its social media presence, website, and other content.&nbsp;[[/p]]

[[p]]Reviewing these channels can tell you something about the brand&rsquo;s personality, the way they engage with customers, industry collaborations, and any initiatives - marketing and otherwise.&nbsp;&nbsp;[[/p]]

[[p]]Companies with strong, positive values often promote topics like diversity, employee welfare, sustainability, and community engagement.[[/p]]

[[p]]Here&rsquo;s an example from Google - a company that has featured for 15 years in the top 10 of Glassdoor&rsquo;s [[a href="https://www.cnbc.com/2023/01/13/google-bain-company-make-glassdoor-best-places-to-work-since-2009.html" target="_blank"]]&lsquo;100 Best Places to Work&rsquo;[[/a]] awards. From scrolling through its feed on X you can see the issues it promotes such as climate change and veterans in business to tie in with Veteran&rsquo;s Day.&nbsp;&nbsp;&nbsp;[[/p]]

[[p]]Employer review sites are a great way to get insight into what employees - past and present - think about the company.&nbsp;[[/p]]

[[p]]Use platforms like Glassdoor and Indeed to read employee reviews and ratings, The Muse offers career and search advice, Comparably allows you to compare companies, brands, and salaries, while Vault uses annual surveys of employees and interns to rate employers.&nbsp;[[/p]]

[[p]]Insights from these sites can reveal how well the company adheres to its values, especially regarding work-life balance, inclusion, and transparency. You should also look into company policies such as parental leave, mental health support, and flexible work options.&nbsp;[[/p]]

86% of job seekers check out a company’s reviews and ratings to decide where they’ll apply for a job

[[p]][[strong]]Top tip:[[/strong]] Search for videos, blog posts, or social media posts where employees share their experiences of working for a company. Behind the scenes (BTS) footage can also give some insights such as [[a href="https://digitalmarketinginstitute.com/resources/case-studies/innocent-drinks-using-fruit-to-power-a-marketing-machine" target="_blank"]]Innocent Drinks[[/a]] who features its employees and offices across social media sites regularly.&nbsp;[[/p]]

[[p]][[a href="https://digitalmarketinginstitute.com/blog/be-a-linkedin-leader" target="_blank"]]LinkedIn[[/a]] is a great network to connect with peers and marketing leaders, and do some digging!&nbsp;[[/p]]

[[p]]When you visit a company page on LinkedIn you can click on the &lsquo;People&rsquo; tab and it will bring up current employees such as where they&rsquo;re located, what they studied, and what they do.&nbsp;[[/p]]

[[p]]It also has a &lsquo;People you may know&rsquo; section that links to people&rsquo;s profiles so you can connect. It lists them according to a first or second connection depending on how you know them. This means you can ask connections for an introduction from a mutual connection to build your network.&nbsp;[[/p]]

[[p]]Here&rsquo;s an example from Revolut&rsquo;s LinkedIn page.&nbsp;[[/p]]

[[p]]If you&rsquo;re a Premium LinkedIn member, you can use this function to reach out to current or former employees, learn about their roles and experience, and even ask questions about the company culture, leadership style, and working environment.[[/p]]

[[p]]There&rsquo;s also [[a href="https://digitalmarketinginstitute.com/blog/a-guide-to-employee-advocacy-on-social-media" target="_blank"]]employee advocacy[[/a]] to consider. What are people saying about the company on social networks? Do people share posts and positively engage with company content? If so, this shows high employee engagement with a willingness to share and endorse company messaging.&nbsp;[[/p]]

[[p]]The leadership team of a company is responsible for making the big decisions and driving growth. But it&rsquo;s important to know who they are so you can gain an insight into how they run a company and set the tone for workplace culture.&nbsp;[[/p]]

[[p]]It&rsquo;s easy to find out who the C-suite is for a company through a simple online search or through LinkedIn. Media coverage can also be useful to find out about a person&rsquo;s background and where else they have worked (or boards they may be on).&nbsp;[[/p]]

[[p]]Knowing the values of the people at the top can indicate an alignment with the company&rsquo;s priorities on ethics, collaboration, and transparency.[[/p]]

[[p]][[strong]]Top tip:[[/strong]] Consider signing up for industry publications like Marketing Week, Ad Week, or Advertising Age which track people in senior positions and can give insight into their position, company, and team.&nbsp;&nbsp;&nbsp;[[/p]]

Although we would like to believe that everybody goes to work for money, people want to feel that they're going into a company that's adding value. They want to feel that they're adding purpose and working for an employer that has the right ethics.

[[p]]Companies with strong values are investing more and more in [[a href="https://digitalmarketinginstitute.com/blog/corporate-16-brands-doing-corporate-social-responsibility-successfully" target="_blank"]]Corporate Social Responsibility (CSR)[[/a]] to drive meaningful change for society, people, and the planet.[[/p]]

[[p]]The type of initiatives a company invests time and money into can help you decide whether they align with your values.[[/p]]

[[p]]Examples of CSR initiatives are:&nbsp;[[/p]]

[[ul]]
	[[li]]Supporting non-profits or charities through employee volunteering or fundraising[[/li]]
	[[li]]Commitments to reducing carbon footprint or emissions[[/li]]
	[[li]]Participating in community projects such as beach cleaning or tree planting[[/li]]
	[[li]]Supporting local businesses through events or booking venues[[/li]]
	[[li]]Driving ethical supply chain management through fair trade initiatives or protecting worker&rsquo;s rights[[/li]]
	[[li]]Promoting diversity and inclusion policies[[/li]]
	[[li]]Offer work/life balance programs or options for unpaid holidays or sabbaticals[[/li]]
[[/ul]]

[[p]]Here&rsquo;s an example of a CSR initiative from food giant Kellogg&rsquo;s on X promoting breakfast grants of &pound;1,000 to schools in the UK every year to feed children in need.[[/p]]

When people apply for jobs, they want to make sure that it's somewhere they feel that it's a good culture, good environment, good values, and a good business to work for.

[[p]]While you may have found the perfect job, it&rsquo;s important to think ahead and plan for your career. This requires looking at learning and development opportunities.&nbsp;[[/p]]

[[p]]Many professionals believe learning and development are as important as salary. In fact, 66% of workers said they would consider quitting their job within 12 months if there were cuts to their learning and development, according to a Docebo survey.[[/p]]

[[p]]Companies that prioritize training (face to face or [[a href="https://digitalmarketinginstitute.com/blog/how-to-get-the-most-out-of-online-learning"]]online[[/a]]), mentorship, and career development value personal growth and employee satisfaction. This means they offer opportunities and see a new hire as someone with potential rather than just a person to fill a role.&nbsp;[[/p]]

[[p]][[strong]]Top tip:[[/strong]] [[em]]&ldquo;Apply for the job that you want, but also apply for the job that will give you the skills to take the next step in the future. The average tenure for marketing professionals in jobs now is 1 to 2 years: long gone are the days where it&rsquo;s a job for life and a watch at the end!&rdquo;[[/em]]&nbsp;concludes Payne.&nbsp;[[/p]]

[[p]]The way people work has changed significantly in the past few years. This means the traditional 9-to-5 in an office is no longer how many employees want to work - they want flexibility to ensure a good work/life balance.[[/p]]

[[p]]For many, this means they want the option to be a [[a href="https://digitalmarketinginstitute.com/blog/5-ways-to-be-a-successful-hybrid-worker" target="_blank"]]hybrid worker[[/a]] or work remotely if the role is suitable. With so many great management and communication tools available like [[a href="https://digitalmarketinginstitute.com/resources/case-studies/slack-blowing-up-the-business-communications-realm" target="_blank"]]Slack[[/a]] and Monday, many marketing professionals can work well in a flexible role.[[/p]]

[[p]]A recent UK YouGov poll of working adults found that 48% want more flexibility in their jobs, with better work/life balance the most popular reason (62%). Other benefits of hybrid working are more efficient use of time, more freedom and less [[a href="https://digitalmarketinginstitute.com/blog/10-strategies-to-manage-burnout" target="_blank"]]burnout[[/a]] or fatigue.&nbsp;[[/p]]

[[p]]Consider a company&rsquo;s view on flexibility when you size them up as somewhere you want to work if that&rsquo;s important to you.&nbsp;[[/p]]

[[p]]There&rsquo;s no better or faster way to break into the digital industry than with a digital marketing certification. DMI&rsquo;s certified [[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]Professional Diploma in Digital Marketing[[/a]] will teach you the fundamentals, show you how to leverage AI in your marketing activities and how to cultivate soft skills. You&rsquo;ll also explore key channels such as email marketing, social media, SEO, content marketing, and much more to execute successful marketing campaigns in any industry.[[/p]]

8 Simple Ways to Find the Right Company to Work For

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