Browse our range of digital marketing courses which are designed and validated by the digital industry. View Courses

Aug 12, 2022

Webinar: Why B2B Marketing Is So Boring (+ How to Fix It)

by Digital Marketing Institute

B2B buyers are sick of your marketing speak: According to one study, half of B2B decision-makers are bored of the B2B advertising they see — and that influenced their buying choices. So how you can break out of the B2B marketing mold to create something memorable — while also staying aligned with business needs?

Eoghan Ó Braonáin of the DMI joined Hannah Scherer from Big Marker to discuss this issue from every angle. Check out the webinar below and catch the highlights in our blog Why B2B Marketing Is Boring.

  • Why creativity matters in the B2B space — and how to incorporate it into your marketing
  • Best practices for getting buy-in from senior leadership
  • How to build your brand personality through webinars and events

For more information on BigMarker and how to harness webinars to create better customer experiences, visit

This content is available to Power Members only.


CPD Credits

CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.

Related Articles

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.