Webinar: Why B2B Marketing Is So Boring (+ How to Fix It)

webinar-why-b2b-marketing-is-so-boring-how-to-fix-it

Webinar: Why B2B Marketing Is So Boring (+ How to Fix It) 

[[p]]B2B buyers are sick of your marketing speak: According to one study, half of B2B decision-makers are bored of the B2B advertising they see &mdash; and that influenced their buying choices. So how you can break out of the B2B marketing mold to create something memorable &mdash; while also staying aligned with business needs?[[/p]]

[[p]]Eoghan &Oacute; Braon&aacute;in of the DMI joined Hannah Scherer from Big Marker to discuss this issue from every angle. Check out the webinar below and catch the highlights in our blog [[a href="https://digitalmarketinginstitute.com/blog/why-b2b-marketing-is-boring" target="_blank"]]Why B2B Marketing Is&nbsp;Boring[[/a]].[[/p]]

[[ul]]
	[[li]]Why creativity matters in the B2B space &mdash; and how to incorporate it into your marketing[[/li]]
	[[li]]Best practices for getting buy-in from senior leadership[[/li]]
	[[li]]How to build your brand personality through webinars and events[[/li]]
[[/ul]]

[[p]][[strong]]For more information on BigMarker and how to harness webinars to create better customer experiences, visit&nbsp;[[a href="http://www.bigmarker.com/" target="_blank"]]www.bigmarker.com[[/a]].[[/strong]][[/p]]

[[p]]CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your&nbsp;[[a href="http://my.digitalmarketinginstitute.com/cpd/info" target="_blank"]]CPD records[[/a]].[[/p]]

Search Strategy Research and Planning - Audience Research - 001 SM6-09-589

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Webinar: Why B2B Marketing Is So Boring (+ How to Fix It)

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