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Apr 26, 2019

Webinar: The Role of Voice Search: Today and Tomorrow

Written by Clark Boyd

There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.

As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.

In this webinar, Clark covered the following topics:

  • Current voice search trends
  • Voice search myths.
  • Tactics to increase voice search traffic today.
  • How to prepare for the future of voice search.

Presentation: You can view and download the presentation (power members only).

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Clark Boyd
Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly) Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.

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