Sep 18, 2020

← Back to Webinars

Webinar: How to Start a Podcast

Ever wondered whether a podcast would benefit your business?  Or do you have a podcast and need practical advice to take it to the next level?

In this webinar, DMI's very own podcast host and expert Will Francis talks through everything you might need to know about starting a podcast for your brand.

The Presentation can be viewed and downloaded here.

Will covered topics like:

  • Understand whether a podcast is a good fit for your business
  • Understand how to complete a research/competitor analysis
  • Have a Podcast Plan:Theme, Audience, Format, Name, Measuring success
  • Choosing Your Host & Your Guests
  • Podcast platforms
  • Production 101 - equipment, recording, and editing

The live webinar had hundreds of attendees from all over the world - 39 countries in fact! - and we received overwhelmingly positive feedback:

  • Bill (Bahrain) - I really enjoy the DMI presentations - well organised, well arranged and presented and well followed up afterwards - and all content is accurate, useful and up to date
  • Peggy (New York) - Just fantastic. My colleague and I were on from Brooklyn Law School. Out new podcast will begin in October.
  • Molly (UK) - I have subscribed to a number of the podcasts mentioned in today's webinar (including DMI) - thank you
  • Toni (Ireland) - Well done, very informative and encouraging for anyone starting out.
  • Michelle (UK) - Will was fantastic - engaging and knowledgable (I also enjoy the podcast)
  • Lucy (UK) - I found the tips about the pillars of content marketing very useful, and they reminded me about what was covered in the professional diploma.
  • Titilayo (UK) - Will was fantastic and I would love him to be invited for more sessions. And the DMI Team did an amazing job. You were able to ask people's question and got Will to give very useful answers to all. Kudos to you all!

CPD Credits

CPD-registered members are entitled to claim 0.5 points for viewing this pre-recorded webinar. Join our live webinar next time and you can be eligible for 1 CPD point.

Check out all the webinars we have coming up.

See all previous webinars

Related Articles


Will Francis
Will Francis

Will is a recognised authority in digital and social media, who has worked with some of the world’s best loved brands. He regularly appears in the media and at conferences and delivers bespoke training to share his expertise, gained working within a social network, a global ad agency and more recently his own digital creative agency. 

Find him on Twitter at @willfrancis