Apr 16, 2021

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Webinar: Getting Ready for a Cookieless World

When Google announced that they were phasing out third party cookies back in 2020, it felt like we had plenty of time to prepare and get ready for a cookieless World….that time is now running out fast and there’s still a real lack of clarity from the platforms around what the new digital marketing landscape will look like.

However, in spite of the uncertainty and in the face of all the noise coming at us from big tech, the mar tech platforms, and publishers there are practical steps that marketeers can take today that will give them an advantage and edge in the new era of digital advertising. The reality is that we’re facing a World of tighter legislation around privacy so it’s not an option to do nothing.

Brendan Almack, of Wolfgang Digital talked us through what you can do to get ready for a cookieless world:

  • Understand the steps you can take to prepare now
  • A look at your first-party data and how to leverage it best
  • The implications of data privacy legislation

Q&A Session starts at 00:42:16.

You can also view and download the presentation

Join the Forum discussion on the cookieless future.

 

Here's some of the great feedback we received!

  • Thank you for the information you provided and the clarity of how it was delivered. I found it very interesting and managed to avoid the whisky. Hoff off!
  • Fantastic job! Professional and informative but also entertaining and lighthearted. Love your approach guys!
  • Definitely worth my time to attend. Thanks.Complex subject, but Brendan was excellent and made it a little more easily understood.
  • Brendan is knowledgeable and funny--big win. Thanks for setting up this terrific webinar, DMI staff!

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Brendan Almack
Brendan Almack

Brendan Almack is the Managing Director of Wolfgang Digital. 

In a previous life, Brendan worked as a Geotechnical Engineer analyzing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing. 

Brendan is the Managing Director of Wolfgang Digital, an Irish-based performance marketing agency working with brands around the World. He is particularly interested in performance digital marketing with a focus on integrating marketing activities across multiple channels. Like all Wolfgangers, he’s obsessed with defining and accurately measuring campaign KPI’s. Brendan’s work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, Friends of Search, and 3XE. 

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