Email remains one of the most effective and reliable marketing channels today. It consistently outperforms newer platforms for engagement, retention, and return on investment (ROI). But as acquisition costs rise and customer journeys become more complex, success in email marketing is no longer about sending more messages.
In this webinar, marketing consultant and trainer Saumya B. Verma examines how marketers can go beyond a campaign-led approach and develop more intelligent email systems that integrate customer data, automation, artificial intelligence (AI), and lifecycle strategy to achieve better outcomes in both B2C and B2B settings.
If you are a digital marketer, demand generation professional, or business owner looking to build more relevant, results-driven email experiences, join us for this 60-minute live session with Q&A.
You'll leave knowing how to:
- Utilize customer insights to improve segmentation and personalization
- Build lifecycle-based email journeys beyond seasonal campaigns
- Create more relevant and engaging inbox experiences
- Adapt your email strategy for B2B and B2C audiences
- Use AI and automation effectively while maintaining a human touch
Who should attend this webinar?
Any digital marketer or business owner seeking smarter email marketing systems and solutions.
About the presenter:
Saumya B. Verma is an international marketing leader with over 15 years of experience driving brand growth, customer acquisition, and go-to-market strategy for enterprises and start-ups, including LinkedIn, Microsoft, and the UX Design Institute. She has led high-impact and award-winning marketing programs across APAC, the US, and the EU. A keynote speaker at international conferences, Saumya also advises start-ups and SMBs in the tech and education sectors, and provides training to help teams build smarter, more scalable marketing systems.