Webinar: Practical AI Workflows for Stronger Paid Campaigns

With so much data available, it can be difficult to spot what matters and then act quickly, all while keeping media spend on track.

Managing your marketing campaigns effectively means making sense of all the data spread across Google Analytics 4 (GA4), Google Search Console (GSC), and any other analytics tools you use.

In this practical webinar, digital marketing expert Cathal Melinn will show you how to use AI to analyze your marketing data, create useful audience segments, and build smarter workflows for managing Google Ads.

You’ll also see how AI tools like Claude can help you create simple automations that reduce manual analysis and give you a clearer view of campaign performance. This can then free you up for more strategic work. 

Webinar Agenda:

• Paid Media AI Ecosystem
• Connect Your Data & In-Platform AI
• Keyword Research & AI
• Audience Research & Creative Testing
• Landing Page CRO & Predictive Analytics
• Automation & Vibe Coding

Leave with a Google Ads Media Script & Tracker that populates each day to keep your spend data on track.

Who should attend this webinar?

Anyone who works in paid search, paid media, and/or analytics, and is looking for practical, AI-powered workflows.

About the presenter:

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eCommerce specialist with over 15 years’ experience. Alongside his training and coursework, Cathal runs his own digital marketing agency ‘Digital Basics’, and is considered an analytics and revenue-generating guru.