Today's young consumers expect more than marketing – they demand authenticity, purpose, and connection.
Join us for this webinar with Jane McDaid, award-winning digital strategist and Founder of Thinkhouse agency. Her game-changing work with global brands has cracked the code on youth engagement – and she's ready to share her playbook.
You'll discover how to:
- Tap into their desire to create and influence with content that resonates
- Leverage emerging trends and cultural shifts
- Build authentic communities that turn customers into advocates
- Stand for something that matters to young audiences
This isn't theory – it's your practical roadmap for creating youth-centered campaigns that actually work.
Don't let your brand become irrelevant to the next generation. Register today!
About the Presenter
Jane McDaid is the founder and Head of Creative Innovation at youth marketing agency Thinkhouse and of its research body, The Youth Lab. The agency, based in Dublin and London, was listed by Campaign Magazine as one of the World's Leading Independent Agencies and in 2023 it became B Corp Certified. Thinkhouse has grown to become one of the world's best youth marketing agencies, working for such clients as Unilever, Heineken, William Grant & Sons, and Coca-Cola.