Live Masterclass: Digital Accessibility in Action for Business Growth

Accessibility means giving people a choice. Digital accessibility is the principle and practice of ensuring anyone can access your online content, such as those with sight and hearing difficulties as well as people with learning disabilities and neurodivergence.

Accessibility isn’t just about compliance – it’s a driver of business growth. With the collective spending power of £274 billion per year in the UK alone, adhering to accessibility principles will help you reach a large untapped and underserved market of people with access needs. By prioritizing accessibility, you’ll also provide a greater user experience (UX) for everyone online.

By acting now, you position your business ahead of competitors and become the example others follow.

2 IN-DEPTH SESSIONS
This two-part masterclass will be presented by two experts in the field.

Each session lasts 90 minutes.

Session 1 - What Do You Need to Know About Accessibility?

Cormac Chisholm will present the landscape of UX and Accessibility, looking at existing and new regulations such as WCAG, and the European Accessibility Act (EEA). Cormac’s aim is to help marketers and others interested make sense of these regulations to start moving towards achievable goals you can put into action.

Session 2 - How Can You Apply Accessibility to Your Online Content?

Once you’ve understood the landscape and the needs for accessibility, Helen Dutson will take you through how to design and consider content for your websites, social media and other online communications. She’ll look at how you can ensure your text, video and imagery meet accessibility principles.
From alt tags to fonts, video captions to background colours, Helen will walk through the key elements to build into your content implementation. She’ll end the session with tips on how to convince your boss to prioritize accessibility.
 

HOW DO I SIGN UP?
Register below to get access to both sessions for $149.
Are you a Professional Member? Check your email for your special member's discount.

CAN I ASK QUESTIONS?
Yes, each of the sessions are live and you can submit your questions to be asked at the end of each session.

WHAT WILL I GET?
Attendees will receive:

• Video recordings and slide decks
• A checklist of key accessibility issues to cover
• A list of actions to immediately put into place in your content marketing and digital marketing strategy
• A briefing form, to help management understand the need for accessibility

What about CPD points?
If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.

 

ABOUT THE PRESENTERS

Cormac Chisholm is CEO of DevAlly, an AI-driven accessibility compliance platform. As an experienced web developer with a strong background in setting standards for accessibility, Cormac helps enterprises make accessibility work at scale, including the DMI, with whom DevAlly is consulting on the accessibility within our elearning.

Helen Dutson. With experience as a copywriter at agencies and working with accessibility content at the Royal National Institute of Blind People (RNIB), Helen now runs The Accessibility Briefing, providing practical training in digital accessibility for businesses.