Live Masterclass: Build a Smarter Marketing Strategy with AI

Most marketing teams already use AI for small jobs, drafting an email or pulling together a few ideas. Few seem to be using it to build the strategy itself.

In this two-part masterclass, Will Francis shows you how to build a marketing strategy with AI, from setting objectives to reporting on results. AI handles the heavy lifting on research and context, so the plan holds up and your team stays accountable to it. The trade-off shows up at execution: AI builds the foundation, but your content, across social, web, email and video, still needs a human hand to stay distinctive.

Each session will last 90 minutes.

Session 1: Strategic Foundations

• Set objectives and KPIs that translate business goals into desired marketing outcomes
• Use AI agents that scan the web, social media, and search results for deeper audience insights
• Build a rich audience persona (like a custom GPT or Claude Project) to test ideas against, like a virtual focus group
• Create a channel plan, with a tailored strategy per channel, built from your own research and context (vision, values, objectives)

Included in this session is a prompt cheat sheet for building your digital strategy.

Session 2: Execution and Results

• Content ideation drawn from your agent-led strategy and competitor research
• A short look at using AI for content, search and social media
• Reporting and measurement, including how to set up your own AI marketing report

You'll leave with a bundle of 10 marketing skills for your AI.

How do I sign up?

Register below to get access to both sessions for only $249.

Can I ask questions?

Yes, each of the sessions is live, and you can submit your questions to be asked at the end of each session.

What about CPD points?

If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.

About the presenter

Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows.