Live Masterclass: Build a Smarter Marketing Strategy with AI

In this two-part on-demand masterclass, Will Francis shows you how to use AI agents and tools to research audiences, develop your strategy, execute campaigns, and measure results.

In this series, you’ll learn how to:

Session 1: Strategic Foundations

• Set objectives and KPIs that translate the business goals into desired marketing outcomes
• Conduct deep audience research using AI agents that can scrape the web, social media, and search for insights and ideas
• Build audience personas you can use to inform your decisions
• Create the channel plan, with a tailored strategy per channel

Session 2: Execution and Results

• -Conduct content ideation based on our strategy, audience/competitor research, and agent insights
• Create written, video, and video content for social media
• Develop ads for search, display, and social with AI
• Report and measure - create a marketing report agent

Each of the 2 sessions lasts 90 minutes.

How do I sign up?

Register below to get access to both sessions for only $249.

Can I ask questions?

Yes, each of the sessions is live, and you can submit your questions to be asked at the end of each session.

What about CPD points?

If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.

About the presenter

Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows.