Live Masterclass: AI-Powered Automation for Marketers in 2026
Using Artificial Intelligence (AI) to help with your marketing tasks is all well and good, but how can you go a step further and automate those functions?
In this two-part live masterclass, Will Francis shows you how to connect, automate, and scale your marketing with AI. You’ll learn how to identify what to automate, build workflows that run themselves, and free up time for what you do best: creative and strategy.
Each session lasts 90 minutes.
Session 1: Strategy & Foundations
● Why AI automation matters for marketers today
● The “agents vs automation” decision framework
● Core tools overview: Zapier, Make.com, and Gumloop
● Live walkthrough: creating your first basic automation
● Interactive Custom GPT quiz to identify your first tasks to automate
You’ll leave with: a Custom GPT and worksheet to identify your first automations.
Session 2: Hands-On Workflows & Demos
● Content planning (SEO & social)
● Newsletter automation
● CRM data enrichment
● Automated reporting
● Future trends in AI agents & workflow orchestration
● Open Q&A with Will
You’ll leave with: ready-to-use automation templates to kick-start your workflows.
HOW DO I SIGN UP?
Register below to get access to both sessions for $249.
Are you a Professional Member? Check your email for your special member's discount.
CAN I ASK QUESTIONS?
Yes, each of the sessions are live and you can submit your questions to be asked at the end of each session.
WHAT WILL I GET?
Attendees will receive:
- Video recordings and slide decks
- Useful templates you can take away to use for your own custom needs
What about CPD points?
If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.
ABOUT THE PRESENTER
Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows. Will is also the host of DMI podcast Ahead of the Game.