Writing for the web in 2026 means understanding how people actually consume content: in seconds, on mobile, and across multiple platforms.
In this webinar, Lorraine covers how to craft compelling written content in an AI-saturated landscape that cuts through the noise and connects with today's online audiences, whether they're scrolling social feeds or browsing websites.
In this free webinar, you’ll learn how to:
- How People Consume Content in 2026
- Human Content vs AI Content
- Interactive exercise: Spotting AI vs human-written copy
- Writing for Social Media
- Writing for Websites
- The Copywriting Process
- Driving Engagement and Conversion
Who should attend this webinar?
Anyone who crafts written content online, whether for social media, websites, or beyond.
About the presenter:
Lorraine Griffin is a writer, lecturer, and content strategist who develops clear, engaging narratives for online audiences. With more than 20 years of experience in digital marketing and content roles, across a number of diverse brands, she is known for translating complex ideas into accessible, well-structured content that performs across platforms.