Build a High-Converting Lead Generation Strategy through Webinars

As digital marketers, we're constantly hunting for effective lead generation tactics.

Webinars might not be your go-to channel yet, but they offer exceptional ROI when integrated properly into your digital strategy. The key is applying your existing marketing expertise to this underutilized format.

In this practical session, we'll show you how to leverage webinars specifically for digital marketing campaigns—no specialized webinar experience required. You'll discover how to seamlessly incorporate webinars into your current digital toolkit to capture and convert high-intent leads.

This isn't about becoming a webinar expert—it's about adding a powerful new conversion tool to your digital marketing arsenal with minimal learning curve.

• Learn the must-have elements of a high-converting webinar landing page and email experience
• See best practices for live and simulive webinars to drive engagement and action
• Learn how to use progressive profiling to qualify leads without friction
• Review strategies repurposing webinar content to keep generating leads long after the event ends

About the Speaker

Hannah Scherer, VP, Marketing & Partnerships at BigMarker

Hannah is a webinar and event technology expert with over 8 years of experience in the webinar space. As the VP of Marketing and Partnerships, she executes all aspects of marketing for BigMarker including webinars, digital media, gated content, programming, and more. Prior to her marketing role, Scherer led business development and customer success initiatives at BigMarker, giving her a complex understanding of both technical and strategic best practices for webinar and event hosting online.