Live Webinar: Boost Your Webinar Strategy with Personalization

Most webinars today still follow a one-size-fits-all model, using the same messaging, content, and follow-up for every attendee.

But your audience isn’t the same, and that gap is where performance is lost. Audiences expect relevance, personalization, and ongoing value long after the live session ends.

While personalization is quickly becoming the next frontier for webinar strategy, most teams don’t know where to start.

In this session, you’ll learn how to:

• Break down a practical approach to webinar personalization, starting with the data you already have in your CRM
• Tailor messaging by audience segment across promotion, live experiences, and post-event follow-up
• Evolve from simple segmentation to intelligent, real-time personalization powered by AI

Who should attend this webinar?

Any content marketer looking to boost their webinar strategy.

About the presenter:

Hannah Scherer is a webinar and event technology expert with over 8 years of experience in the webinar space. As the VP of Marketing and Partnerships, she executes all aspects of marketing for BigMarker including webinars, digital media, gated content, programming, and more. Prior to her marketing role, Scherer led business development and customer success initiatives at BigMarker, giving her a complex understanding of both technical and strategic best practices for webinar and event hosting online.