Beyond Keywords: Master AI-Optimized Search & Content in 2025

AI is transforming search marketing. This means that SEO-optimized content that once ranked is being replaced by AI-generated results like Google's AI Overviews. So what can you do about it?

This two-part Masterclass with AI expert Clark Boyd will teach you the strategies, tools, tactics, and frameworks you need to keep your brand and content visible in an AI-driven search landscape.

You’ll learn how to optimize content and website elements that will not only rank, but get cited, featured, and trusted by AI tools like Google’s AI features, Perplexity, Gemini, and ChatGPT to provide you with an actionable roadmap to future-proof your search strategy.

2 IN-DEPTH SESSIONS

Each session lasts 90 minutes and will cover:

Week 1: Navigating the Shift & Optimizing for AI

• Understanding zero-click search: What it is and why it matters!
• Analyzing how Google AI Overviews, Perplexity, and SearchGPT affect traditional SEO
• How generative AI search changes the user journey
• What are the new success indicators? Transitioning from traffic-based KPIs to visibility-based metrics
• What is AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• How to structure content for AI summarization and selection
• Elements of citation-worthy content: formatting, tone, and trust signals
• Tools and techniques for tracking and optimizing AI performance
• How to optimize your website with schema markup

Week 2: Best practices & Action Plan

• How to do an AI Search audit for your brand?
• Brands successfully optimizing for AI-driven discovery
• AI Search Content Blueprint: Content structure & checklist to improve visibility through AI search.
• Action plan: A roadmap to AI-optimized search strategy

How do I sign up?

Register below to get access to both sessions for $149.
Are you a Professional Member? Check your email for your special member's discount.

Places are limited, so book today!

Can I ask questions?

Yes, each of the sessions are live and you can submit your questions to be asked at the end of each session.

What will I get?

Each session includes a full presentation and Q&A. Following that you'll receive a recording of the session, slides, study notes, and access to some exclusive blueprints and checklists created for the masterclass.

What about CPD points?

If you're a certified DMI member eligible for CPD points you'll receive 2 CPD points for attending the full series.

 

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly Twitter), LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.