Webinar: AI Agents for Marketers: What They Are & How to Build One

AI agents are quickly becoming the next step in how marketers use AI. Unlike a chatbot that responds to a single prompt, an agent can work through a task, use tools and information, take actions, and check its own progress.

But where do agents actually fit into marketing?

And which tasks are worth handing over to one?

In this practical 90-minute webinar with AI and digital marketing expert Will Francis, you’ll learn how AI agents work, where they can support your marketing, and how to build a simple agent without writing code.

You’ll discover real marketing use cases and learn how to build an agent live, showing you how to add instructions, tools, approval steps, and basic guardrails.

By the end of the session, you’ll be able to:

• Understand what an AI agent is and how it differs from a chatbot, AI assistant, or standard automation.
• Identify marketing tasks that are suitable for agents – and those that should stay with a human.
• Build a simple no-code agent around a common marketing task.
• Apply basic guardrails around your data, brand, and security.

Leave with a practical 30-Day AI Agent Starter Plan for testing AI agents in your own marketing over the next 30 days.

Who should attend this webinar?

Marketers who are at the early stages of learning about and building AI agents.

About the presenter:

Will Francis is a digital marketing and AI expert with over 20 years of experience working with some of the world's most loved brands. Today, he teaches marketers on AI, content, and social media marketing through talks, courses, and his online community, where his focus is on helping businesses navigate the confusing AI landscape and unlock real productivity gains from the best AI tools and workflows.