Oct 27, 2021

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Walkthrough Guide: Social Media Shopping

by Cathal Melinn

Posted on Oct 27, 2021

Walkthrough Guide: Social Media Shopping

It is important for eCommerce businesses to sell and provide customers the ease of purchasing, on social media. If you connect your eCommerce store to Facebook and Instagram interfaces, you can reach and target different audiences.

The first walkthrough below looks at examples of businesses selling on Facebook and Instagram.

The second walkthrough shows you how to set up your own Facebook shop and connect it to your product catalog.

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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