Oct 27, 2021

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Walkthrough Guide: Social Media Shopping

by Cathal Melinn

Posted on Oct 27, 2021

It is important for eCommerce businesses to sell and provide customers the ease of purchasing, on social media. If you connect your eCommerce store to Facebook and Instagram interfaces, you can reach and target different audiences.

The first walkthrough below looks at examples of businesses selling on Facebook and Instagram.

The second walkthrough shows you how to set up your own Facebook shop and connect it to your product catalog.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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