Aug 28, 2019

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Walkthrough: Google Optimize for A/B Testing with Cathal Melinn

Walkthrough: Google Optimize for A/B Testing with Cathal Melinn

Wouldn't it be nice to look over someone's shoulder as they talk you through how they use Analytics tools? Well now you can, with our expert Cathal Melinn.

In this series of Analytics walkthroughs, Cathal looks at A/B testing using Google Optimize. This video comes from our DMI short course in Analytics

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A/B Testing with Google Optimize

A/B testing (also known as split testing) is the process of testing two versions of one ad to determine which performs better. You can use this free tool from Google to test - and optimize - your ads.

(Duration: 5:25)

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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