Aug 28, 2019
Wouldn't it be nice to look over someone's shoulder as they talk you through how they use Analytics tools? Well now you can, with our expert Cathal Melinn.
In this series of Analytics walkthroughs, Cathal looks at A/B testing using Google Optimize. This video comes from our DMI short course in Analytics.
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A/B testing (also known as split testing) is the process of testing two versions of one ad to determine which performs better. You can use this free tool from Google to test - and optimize - your ads.
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