Aug 28, 2019

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Walkthrough: Google Optimize for A/B Testing with Cathal Melinn

by Cathal Melinn

Posted on Aug 28, 2019

Wouldn't it be nice to look over someone's shoulder as they talk you through how they use Analytics tools? Well now you can, with our expert Cathal Melinn.

In this series of Analytics walkthroughs, Cathal looks at A/B testing using Google Optimize. This video comes from our DMI short course in Analytics

Add this page to your favorites below and keep your skills up to date. 

A/B Testing with Google Optimize

A/B testing (also known as split testing) is the process of testing two versions of one ad to determine which performs better. You can use this free tool from Google to test - and optimize - your ads.

(Duration: 5:25)

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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