Nov 9, 2023
One of the key tools in a digital marketer's toolbox is UTM codes - the small piece of tracking information added to the end of a URL that allow your campaigns and sources to be tracked effectively by Google Analytics. It's more important then ever to be sure you're using them properly in GA4, for both your paid and social media posts. This will ensure that GA4 will collect the data to provide the most detailed insights into who is coming to your website and how.
The data will display in the Traffic aquisition reports in GA4 where you can adjust the views through changing "session campaign".
In this walkthrough, we’ll look at how to use the Google URL builder to create UTMs to help you track your social links for full reporting effictiveness in GA4.
Pro tip: learn about what UTM parameters you can use on the Google blog.
This content is available to Power Members only.