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Sep 30, 2020

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Walkthrough: Excel Tips with Cathal Melinn - Part 1

by Cathal Melinn

Posted on Sep 30, 2020

For many digital marketers and analysts, Microsoft Excel is the go-to program to understand and analyze data.

Even if you've been using Excel for years, it's always useful to have a look at some of the basics and learn some new tips. In these videos (the first in a two-part series), DMI expert Cathal Melinn talks you through some of the things you can do to gain better insights into the data you extract from analytics tools. 

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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