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May 8, 2023

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Walkthrough: Audience Listening With Spark Toro & Google Alerts

by Cathal Melinn

Posted on May 8, 2023

Audience listening tools are an essential element of a digital marketing strategy: they help you understand what your audience is interested in, what they're talking about, and what they're engaging with online. Three online tools you can learn to use everyday in your research are 

  1. Spark Toro 
  2. Google Alerts and 
  3. Answer the Public

The short video walkthrough below will show you how to use all three platforms and the insights they offer.

Top tip: Learn more about social media insights with our full guide to social listening.

This content is available to Power Members only.


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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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