Top Tips: Refresh Your Marketing with Real Storytelling

top-tips-refresh-your-marketing-with-real-storytelling

[[p]]Is your nonprofit&#39;s marketing getting a polite "that&#39;s nice" but not the action you need?[[/p]]

[[p]]In this clip from the [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-lessons-from-a-non-profit-marketer" target="_blank"]]DMI podcast[[/a]], James Misner, founder of Kipos Group, explains how to fix it by making your audience the main character of your story.[[/p]]

[[p]]In this clip:[[/p]]

[[ul]]
	[[li]]Why you need to know who your audience is and what they care about[[/li]]
	[[li]]Why your organization shouldn&#39;t be the hero of your marketing[[/li]]
	[[li]]The story order that works: their problem first, then how you can help, then a call to action[[/li]]
	[[li]]A national parks example where the story went from "what we do" to "here&#39;s a problem we can all fix together"[[/li]]
	[[li]]Why "that&#39;s neat" doesn&#39;t convert, and how to create urgency[[/li]]
[[/ul]]

Search Strategy Execution and Optimization - Evaluating a Search Strategy - 001 SM6-10-649

sm6-10649-s4u92

Strategy and the Digital Mindset - Explainer: The Key Elements of a Digital Marketing Strategy - 001 CDMA4-06-162

cdma4-10161-3886n

Search Strategy Execution and Optimization - Omnichannel Marketing and CRO for E-Commerce - 001 SM6-10-035

sm6-10035-089cm

Developing a Digital Strategy with Strategic Thinking - Digital Strategic Frameworks - 001 SP5-09-654

sp5-10654-ymkys

Top Tips: Refresh Your Marketing with Real Storytelling

Related Free Video Lessons

Recomended For You