Top Tips: Product Marketing

top-tips-product-marketing

[[p]]In this short excerpt from his conversation on the [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-125-an-insiders-look-at-product-marketing" target="_blank"]]DMI podcast[[/a]], [[a href="https://www.lmandin.com/" target="_blank"]]Laurier Mandin[[/a]] breaks down a powerful concept from his book &ndash; the dog brain and the tank brain &ndash; and what it means for marketers who want to truly connect with their audience.[[/p]]

[[p]]The dog brain, he explains, is our fast, emotional processor. It&rsquo;s the instinctive part that reacts in nanoseconds to images and sensations, deciding instantly whether we like or don&rsquo;t like something. The tank brain, by contrast, is our slow, analytical thinker. It&rsquo;s deliberate, rational, but easily bored.[[/p]]

[[p]]Marketers, Laurier says, often make the mistake of appealing only to the tank brain. But real connection, and real decision-making, happens when we engage the dog brain first.[[br /]]
&nbsp;[[/p]]

[[p]]That means:[[/p]]

[[ul]]
	[[li]][[strong]]Leading with visuals: [[/strong]]Show, don&rsquo;t tell. Use images and comparisons to create emotional impact.[[br /]]
	&nbsp;[[/li]]
	[[li]][[strong]]Simplifying your message: [[/strong]]The dog brain can&rsquo;t process language. It responds to emotion, not logic.[[br /]]
	&nbsp;[[/li]]
	[[li]][[strong]]Tapping into aspiration:[[/strong]] People are driven by the desire to achieve something exciting, like a promotion, freedom, or recognition, not just by facts or features.[[br /]]
	&nbsp;[[/li]]
[[/ul]]

[[p]]Watch the full podcast to learn how understanding the psychology of the &ldquo;dog brain&rdquo; can transform how you tell stories, present ideas, and connect with your audience.[[/p]]

Strategy and Leadership in Business - Strategy Process: Intended Versus Realised - 001 PG5-04-417

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Marketing Management - Marketing Today - 001 SP5-01-005

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Strategy and the Digital Mindset - Explainer: The Key Elements of a Digital Marketing Strategy - 001 CDMA4-06-162

cdma4-10161-3886n

Social Research - Audience Research Overview - 001 SMM6-01-010

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Top Tips: Product Marketing

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