Jul 20, 2021

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Team Talk: What is Content Marketing?

by Sean Kenny

Posted on Jul 20, 2021

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In this DMI TeamTalk, we give a comprehensive overview of the importance of content marketing.

Content strategy means using content as a primary means to achieve business goals. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.

Here are some key stats to convince you to learn more and start taking content marketing seriously! 

  • Traffic 7.8 times higher for content marketing leaders than for other websites.
  • Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
  • 78% of CMOs believe custom content is the future of marketing.
  • Conversion rates are nearly 6 times higher for content marketing adopters than non-adopters.

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Sean Kenny
Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

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