Team Talk: What is Content Marketing?

In this DMI TeamTalk, we give a comprehensive overview of the importance of content marketing.

Content strategy means using content as a primary means to achieve business goals. Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads.

Here are some key stats to convince you to learn more and start taking content marketing seriously! 

• Traffic 7.8 times higher for content marketing leaders than for other websites.
• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
• 78% of CMOs believe custom content is the future of marketing.
• Conversion rates are nearly 6 times higher for content marketing adopters than non-adopters.