Sep 21, 2021
Team Talk: A Guide to Instagram Business
![Sean Kenny photo](https://mydmi.imgix.net/SeanKenny.jpg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=2a70b88810e9c5bf4f49f75911deb438)
by Sean Kenny
Posted on Sep 21, 2021
In this DMI TeamTalk we look at why having an Instagram Business page is so valuable.
We cover the setup, key features and ultimately the benefits for companies making the switch from a personal profile. Learning includes the potential of Instagram Paid Ads, Instagram Shop, branded content tags and more!
Why is Instagram worth exploring as a key digital channel?
- 90% of users follow at least one company on Instagram.
- 83% of Instagram users have discovered a new product or service on the platform.
- Users browse for an average of 53 minutes per day.