Modern Social Selling Tactics with Frank Hattann of Microsoft

Frank Hattann, Director of Inside Sales with Microsoft, talks to Cathal Melinn about the art and tactics involved in social selling today.  

He explains the dynamics of sales and prospecting in the current environment. He also looks at the importance of sharing relevant information and content, using digital tools effectively, social engagement and personalization, and he provides some key tips for those working in sales and social media. 

Frank previously worked as a Director with LinkedIn, and is also a member of the Digital Marketing Institute's Global Industry Advisory Council.