May 29, 2019

Exclusive SEO Lecture Content: Keyword Research

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byJoe Williams

Posted on May 29, 2019

Today we are bringing you exclusive lecture content from the SEO module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course

Together, the below videos make up a lesson from the module on keyword research, which is a cornerstone of SEO practice and strategy. 

Our lecturer Joe Williams takes you through all the important aspects of keyword research in a logical and structured format, aided by useful slides full of information and guidance.  

View the Lecture Videos

This lesson is made up of three videos in total, which can be watched in sequence. 

The first video introduces the subject and some of the theory behind it, explaining the types of keywords used in search marketing. It also defines keyword research and examines its importance in SEO overall.

Simply play the video below to view the lecture content:

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The next video explores the practical elements of this process, looking at the four steps to successful keyword research. This includes picking the relevant topic, brainstorming keywords, and more. 

Play the video below to view this lecture content: 

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The third video looks at turning your keyword research into online content, and using a spreadsheet to guide this process. 

Again, play the video below to view this lecture content:

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That concludes the lesson on keyword research from the CDMP course SEO module. We hope you found this to be a valuable learning item.

For further details of the entire CDMP course, just click here.

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Joe Williams

Joe Williams teaches search engine optimization at Tribe SEO. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X (Twitter) and LinkedIn.