Jun 12, 2019

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Walkthrough: Google Analytics with Cathal Melinn

Wouldn't it be really helpful to look over someone's shoulder as they talked you through how they use an Analytics tool like an expert? Well now you can, with our own expert Cathal Melinn.

In this first of a series of Analytics Walkthroughs, Cathal helps demystify some of the best ways to use Google Analytics. These videos come from two of our courses, the Certified Digital Marketing Professional and the short course in Analytics. 

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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