Dec 12, 2018

← Back to Videos

Exclusive SEO Lecture Video: On-Page Optimization

by Joe Williams

Posted on Dec 12, 2018

Today we are bringing you exclusive lecture content from the SEO module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course

This lecture video covers on-page optimization, which plays a crucial role in improving the search rankings of websites. Our lecturer Joe Williams takes you through all the important aspects of this topic in a logical and structured format, aided by useful slides full of information.  

The video includes guidance on the following areas:

  • On-page optimization defined
  • Tools of the trade
  • The two categories of on-page optimization
  • Keyword research and prioritization as part of the process
  • Title tags and how to optimize them
  • Meta description tags and how to optimize them
  • URLs and how to optimize them
  • Headings and how to optimize them
  • Main web page copy, keyword frequency, and optimizing the main copy
  • Using hyperlinks in the copy
  • Optimizing images


Simply play the video below to view the lecture content:

dmi video thumbnail

Join for FREE to access this video

We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.

Joe Williams
Joe Williams

Joe Williams teaches search engine optimization at Tribe SEO. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X (Twitter) and LinkedIn.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.