Exclusive SEO Lecture Video: On-Page Optimization

Today we are bringing you exclusive lecture content from the SEO module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. 

This lecture video covers on-page optimization, which plays a crucial role in improving the search rankings of websites. Our lecturer Joe Williams takes you through all the important aspects of this topic in a logical and structured format, aided by useful slides full of information.  

The video includes guidance on the following areas:

• On-page optimization defined
• Tools of the trade
• The two categories of on-page optimization
• Keyword research and prioritization as part of the process
• Title tags and how to optimize them
• Meta description tags and how to optimize them
• URLs and how to optimize them
• Headings and how to optimize them
• Main web page copy, keyword frequency, and optimizing the main copy
• Using hyperlinks in the copy
• Optimizing images

Simply play the video below to view the lecture content:

We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.