Dec 12, 2018

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Exclusive SEO Lecture Video: On-Page Optimization

Exclusive SEO Lecture Video: On-Page Optimization

Today we are bringing you exclusive lecture content from the SEO module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course

This lecture video covers on-page optimization, which plays a crucial role in improving the search rankings of websites. Our lecturer Joe Williams takes you through all the important aspects of this topic in a logical and structured format, aided by useful slides full of information.  

The video includes guidance on the following areas:

  • On-page optimization defined
  • Tools of the trade
  • The two categories of on-page optimization
  • Keyword research and prioritization as part of the process
  • Title tags and how to optimize them
  • Meta description tags and how to optimize them
  • URLs and how to optimize them
  • Headings and how to optimize them
  • Main web page copy, keyword frequency, and optimizing the main copy
  • Using hyperlinks in the copy
  • Optimizing images

 

Simply play the video below to view the lecture content:

We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.


Joe Williams

Joe Williams teaches search engine optimization at Tribe SEO. He holds a degree in Computing Informatics, and he’s been an SEO for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan and Sky. He's on a mission to make SEO easy, fun and profitable. You can catch him on Twitter and LinkedIn.

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