Exclusive SEO Lecture Video: Off-Page Optimization

Today we are bringing you exclusive lecture content from the SEO module of the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. 

This lecture video covers off-page optimization, which is a key component of SEO. Our lecturer Joe Williams takes you through all the important aspects of this topic in a logical and structured format, aided by useful slides full of information.

In particular, he examines the following areas:

• The meaning of off-page optimization 
• The tools used in this process
• Backlinks and their importance
• The different types of backlinks
• Google PageRank and how it works
• The role of social media in the context of backlinks

Simply play the video below to view the lecture content:

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We hope you found this to be a valuable learning item. In conjunction with this video, you should check out this one covering on-page optimization, which is also from the CDMP course and provides more useful guidance on SEO.

For further details of the entire CDMP course, just click here.