Jan 1, 2021
These two videos take you through content calendars and content management systems (CMSs), which both play an important role in planning, creating, scheduling and editing content across a variety of digital channels.
DMI lecturer Seán Earley explains all the key aspects of this, aided by useful slides full of information and guidance.
The first video explains content calendars, including the benefits of using them and the various elements included in calendars. Seán also discusses how to create and amend a content calendar.
The second video focuses on CMSs, which are used by marketing teams to create, manage and edit online content, and are also useful for cross-publishing and sharing content on social media platforms. The considerations when choosing a CMS platform are also explained.