Exclusive Lecture Video: Improving User Experience

Today we are bringing you an exclusive lecture video from the Digital Marketing Institute's Certified Digital Marketing Professional (CDMP) course. 

This video is all about improving user experience (UX), which is vital to website optimization, search engine rankings and delivering content to your audience effectively.

Our lecturer Kelsey Jones explains all the key aspects of this, aided by useful slides full of information and guidance.

She examines the following areas in particular:

• The importance of proper website navigation
• Improving UX through navigation
• The importance of a responsive website across different devices
• User expectations and intent across different devices
• Creating the perfect call to action (CTA) so users know what to expect
• Selecting the right CTA for your audience
• Optimizing CTAs

 

Simply play the video below to view this lecture content:

In conjunction with this lecture video, for lots more information and tips, we recommend checking out our presentation: Optimizing an eCommerce Website Design and UX.

We hope you found this to be a valuable learning item. For further details of the entire CDMP course, just click here.