Digital entrepreneur Jamie White chats to the Digital Marketing Institute about creating marketing content focused on youth audiences. 

He looks at the kind of content that resonates with the younger demographic, and how brands can define their target market and build a loyal following over time. He also explains the value of research and data, as well as the creative process involved in producing great content.

Jamie has built up and sold digital businesses, including youth-oriented websites, and now works with brands on their social media marketing through his business Leading Social and Jamie White & Company.

(First published October 2018)

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