This toolkit provides a practical way of visualizing your web funnel data.
It assumes that you have two goals for your digital marketing activities. To utilize this toolkit, use Google Analytics (GA) to analyze sessions or unique visits to your web pages.
Each day, you should extract these metrics from GA and place into the spreadsheet.
The raw data will be transposed (via a pivot table) to a useful visual of:
The toolkit allows you to track results over time, and is a valuable analytics tool for digital marketing professionals, as well as a useful learning resource.
Simply download the Microsoft Excel file below to get started.
This content is available to Power Members only.