Apr 25, 2019

BANT Methodology for Social Selling

BANT is a sales qualification methodology that lets salespeople determine whether a prospect is a good fit based on their budget, internal influence/ability to buy, need for the product, and purchase timeline.

The acronym BANT stands for:

Budget: How much is the prospect able and willing to spend?
Authority: Who is the ultimate decision maker?
Need: Does the prospect have a problem your product/solution/service can solve?
Timing: Is there urgency?

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Paul Lewis
Paul Lewis

Paul is a 20+ year marketing veteran who began his career in Los Angeles with the global advertising agency BBDO. He then moved on to spend eight years at Experian, the world’s leading global information services company. Since 2013, he has been overseeing the management, creation and execution of social media marketing and sales enablement programs at global tech company Pitney Bowes.

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