BANT is a sales qualification methodology that lets salespeople determine whether a prospect is a good fit based on their budget, internal influence/ability to buy, need for the product, and purchase timeline.
The acronym BANT stands for:
• Budget: How much is the prospect able and willing to spend?
• Authority: Who is the ultimate decision maker?
• Need: Does the prospect have a problem your product/solution/service can solve?
• Timing: Is there urgency?
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