B2B Buyer Persona Framework

A buyer persona is an essential starting point for any successful sales and marketing campaign. Doing a buyer persona for your B2B marketing review places your customer at the centre and ensures you’re targeting the right consumers to maximize purchases and see a return on your investment. Without buyer personas, you’re doing business in the dark.

This template will help you dig into the Why, What, Where and How of any type of B2B persona, focusing on their:

• Functional Attributes - such as job titles, levels of influence and seniority.
• Emotive Attributes - including challenges, needs, requirements and lexicon
• Decision Process Attributes - e.g. their level of responsibility and engagement
• Behavioral Attributes - including content, interaction and "watering holes" where they engage.