Dec 9, 2021
Zero-party data is information that customers willingly and proactively give to brands, typically in the form of preferences and purchase intentions. It will become even more important in 2022 as marketers move away from third-party data and towards closer customer relationships and full personalization.
In his webinar Clark Boyd covers all you need to know about zero-party, how marketers can capture this valuable currency, and the brands already getting it right today.
The accompanying presentation can be downloaded and viewed below.
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