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What is all the fuss about GA4 and how much do marketers need to know about it?

In his webinar on GA4 Essentials Chris Coomer presented a webinar on all you need to know to get started with moving to GA4. You can download his slides below.

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Christopher Coomer
Christopher Coomer

Chris is a results-driven VP of data, analytics, and business intelligence driving data management, analytics strategies, and technical architecture to scale optimized enterprise operations. As a trusted advisor and strategic business partner, Chris develops meaningful data insights and infrastructures through business intelligence and data analytics strategies to optimize business functions and drive impactful ROIs. Chris is also an enthusiastic and passionate educator in the field of data and analytics and marketing at The University of Tampa.

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