Presentation: GA4 Essentials

Chris is a results-driven VP of data, analytics, and business intelligence driving data management, analytics strategies, and technical architecture to scale optimized enterprise operations. As a trusted advisor and strategic business partner, Chris develops meaningful data insights and infrastructures through business intelligence and data analytics strategies to optimize business functions and drive impactful ROIs. Chris is also an enthusiastic and passionate educator in the field of data and analytics and marketing at The University of Tampa.