Presentation: Your Digital Marketing Trends For 2023

presentation-digital-marketing-trends-2023

[[p]]In [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-digital-marketing-trends-2023" target="_blank"]]this webinar[[/a]], we had 4 superb DMI experts sharing their trends in digital marketing for 2023.[[/p]]

[[p]][[strong]]Matthew Santos[[/strong]] (Vice President of Products &amp; Strategy at Neil Patel Accel), on how AI content tools can jump start your creative juices and elevate SEO, eliminating your writer&rsquo;s block.&nbsp;[[/p]]

[[p]][[strong]]Alison Battisby[[/strong]] (Social Media Consultant and Founder of Avocado Social) looks in-depth at video trends across TikTok, Instagram, LinkedIn and YouTube. This includes how to create algorithm-winning content; spot trends; how to utilise creators to your advantage; and how to create engaging communities via valuable in-depth video content.&nbsp;[[/p]]

[[p]][[strong]]Cathal Melinn[[/strong]] (Data Analyst, Digital Strategist and Founder of Digital Basics) walks&nbsp;us through how automated bid strategies can work for you with Google Ads and audience signals; the challenges of campaign simplification and limited data in Google Ads; new ad formats and options to expect in 2023, and migrating reporting standards to GA4 early in 2023.&nbsp;[[/p]]

[[p]][[strong]]Clark Boyd[[/strong]] (Author, Digital Marketing and Digital Transformation Consultant &amp; Speaker) discusses&nbsp;the implications of generative AI for marketing strategies, and walks&nbsp;us through the emergence of Superapps which have sprung up partly as the result Googles plans for third-party cookie depreciation.[[/p]]

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[[p]]Download the presentation slides below:[[/p]]

Introduction - DMI 3i Principles - 001 SP4-01-003

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Traditional Communications - The Four Parameters of Marketing - 001 SP4-02-049

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Budget and Resourcing - Channel Integrations and Attribution - 001 SP4-06-176

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Introduction to Digital Marketing - Case Study: Cartier - 001 CDMP8-01-021

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Presentation: Your Digital Marketing Trends For 2023

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