Apr 22, 2022

Presentation: Data Visualization, the Marketing Superpower

Clark Boyd photo

byClark Boyd

Posted on Apr 22, 2022

In his webinar on data visualization as a marketing superpower, DMI expert Clark Boyd covers the core principles to follow in data visualization and looks at tools and a useful four-step process to improve your visualizations. 

Download his presentation slides below. 

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Clark Boyd photo
Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly) Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.