What is Social Selling?

by Paul Lewis

Posted on Nov 26, 2021

How exactly can social media - and especially LinkedIn - play a central role in feeding the sales pipeline with qualified leads? That's what Social Selling is about, and Paul Lewis - a veteran social seller at Pitney Bowes, and DMI SME - shares with host Will Francis his experiences and tactics on making the most of LinkedIn towards your sales efforts.

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on Apple Podcasts, Spotify, and YouTube.   

Paul Lewis

Paul is a 20+ year marketing veteran who began his career in Los Angeles with the global advertising agency BBDO. He then moved on to spend eight years at Experian, the world’s leading global information services company. Since 2013, he has been overseeing the management, creation and execution of social media marketing and sales enablement programs at global tech company Pitney Bowes.

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