Conversational Commerce - Beyond Bots

podcast-29-conversational-commerce-beyond-bots-paul-ace

[[p]]Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host&nbsp;Will Francis&nbsp;chats with expert Paul Ace of&nbsp;Amplify C-Com&nbsp;about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data.[[/p]]

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Increasing Engagement - Adding Insight for Buyers - 001 CDSS3-04-108

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Closing and Retaining - Using Social Tools to Increase Conversion - 001 CDSS3-05-143

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Attracting Customers - Matching Content with Channels - 001 CDSS3-03-072

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Finding and Targeting Prospects - Researching to Refine Personas - 001 CDSS3-02-035

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Conversational Commerce - Beyond Bots

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