Make a Podcast for Your Brand

podcast-106-make-a-podcast-for-your-brand-harry-morton

[[p]]Want to know how to get your own podcast up and running as part of your branding strategy? This week, host [[a href="https://willfrancis.com/" target="_blank"]]&#8288;&#8288;Will Francis&#8288;&#8288;[[/a]] is joined by [[a href="https://www.linkedin.com/in/harrymorton/" target="_blank"]]&#8288;Harry Morton&#8288;[[/a]], founder of top podcasting agency [[a href="https://lowerstreet.co/" target="_blank"]]&#8288;Lower Street&#8288;[[/a]], who talks us through how to develop a show strategy, production best practices, and effective promotion tactics to grow your audience.[[/p]]

[[p]]This episode is adapted from [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-how-to-create-a-podcast-for-your-brand?utm_source=podcast&amp;utm_medium=podcast"]]&#8288;[[/a]][[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-how-to-create-a-podcast-for-your-brand" target="_blank"]]Harry&#39;s webinar &#8288;[[/a]]which you can watch in full here.[[/p]]

[[p]]3 top podcasting tips from Harry.[[/p]]

[[ul]]
	[[li]]Really understand what your audience wants.[[/li]]
	[[li]]Be creatively brave.[[/li]]
	[[li]]And, remember - when it comes to measuring success a download is not a listen![[/li]]
[[/ul]]

[[p]]----------------------[[/p]]

[[p]]The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://www.youtube.com/channel/UCdWKV2YlzIxeVNDzvfbvSxg" target="_blank"]]YouTube[[/a]],&nbsp;[[a href="http://podcasts.apple.com/ie/podcast/ahead-of-the-game/id1502583392" target="_blank"]]Apple Podcasts[[/a]]&#8288;&#8288;&#8288;&#8288;,&nbsp;&#8288;&#8288;&#8288;&#8288;[[a href="http://open.spotify.com/show/6r6nCK6XALNOAiXvHoxyve" target="_blank"]]Spotify&#8288;&#8288;&#8288;&#8288;[[/a]], and&nbsp;&#8288;&#8288;&#8288;&#8288;all other podcast platforms.[[/p]]

[[p]]And if you enjoyed this episode please leave a review so others can find us.&nbsp;If you have other feedback for or would like to be a guest on the show,&nbsp;[[a href="mailto:podcast@digitalmarketinginstitute.com?subject=Message%20from%20Podcast"]]email the podcast team[[/a]]![[/p]]

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