Understanding your Audience with Rand Fishkin

by Rand Fishkin

Posted on Mar 22, 2024

In this episode, we get to mine the mind of marketing great, ⁠Rand Fishkin⁠, creator of Moz and SparkToro, among other ventures.

Rand and our host ⁠Will Francis⁠ have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.

Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!

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Rand Fishkin
Rand Fishkin

Rand Fishkin is co-founder and CEO of two companies, Spark Toro, the audience research software and Snackbar Studio, an indie game developer currently working on their first title. He's dedicated his professional life to helping people do better marketing through his various writing, videos speaking and his book, Lost and Founder.

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