Understanding your Audience with Rand Fishkin

In this episode, we get to mine the mind of marketing great, ⁠Rand Fishkin⁠, creator of Moz and SparkToro, among other ventures.

Rand and our host ⁠Will Francis⁠ have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.

Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!

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Watch the full episode on ⁠YouTube⁠.

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